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Do you need to impress a client to close a deal? Winning a potential client is a challenge — you need to be able to present your solution in a compelling manner.
Everything begins with a good business proposal presentation. Whether you’re trying to sell your products or services to a prospective client or proposing a new venture internally, knowing how to make a business proposal that stands out will help your leg up on the competition.
In this guide, we’ve outlined some valuable tips that will help you effectively express your business proposal presentation to impress your potential clients. We’ve also lined up some creative business proposal PowerPoint templates to make you feel inspired and get you started.
Why Make a Business Proposal Presentation?
A business proposal is any business offer document sent to a prospective client. Its main goal is to persuade an organization to purchase your product or service over your competitors. This is why a business proposal can make or break a deal.
Usually, a proposal can be solicited or unsolicited. A solicited business proposal is sent when prospective clients actively seeking for offers that will meet their specific needs. On the other hand, an unsolicited proposal is when you offer your solution to potential clients without them requesting a proposal.
While it may take into any form, a business proposal Powerpoint presentation’s highly recommended because of its visual narrative. Although, it doesn’t mean you don’t need to create a formal business proposal document. In fact, making a business proposal PPT presentation is complementary to that. It will help you convince potential clients even more.
Here’s a sample business proposal PowerPoint presentation with a clean and modern design that’s both informative and visually appealing at the same time.
How to Create a Winning Business Proposal
A poorly designed business proposal PowerPoint presentation will surely kill your chances of closing a deal.
If you want to know how to make a business proposal presentation that captivates your audience from start to finish, here’s a guide full of tips and inspiration to achieve that:
1. Study the Clients and State Their Needs
Before doing any business proposal, it’s crucial to do your homework first by knowing who your potential client is. Without a complete picture of who they are, how they operate, and what their needs are, you won’t understand how to engage them properly with your business proposal presentation.
The first step is to conduct client research to develop a more detailed idea of their needs and how your services or products will satisfy them. Here are some tips to study your clients:
Visit their website
Look at their social media accounts
Know their history, core values, etc.
Understand their target market
Identify their problems
Check out their competitors
You can now use that deeper knowledge and understanding of your potential clients into your business proposal PowerPoint presentation. The tone of your contents and design elements should adapt according to your clients. Once they see your business proposal presentation, they’ll immediately recognize that you’ve made the effort to understand them first.
2. Demonstrate How You Can Solve the Problem
What are you bringing to the table? How do you plan to solve their problems? Why should they choose your solutions over others?
Take what you’ve researched about your prospective clients and put them into how you craft your answers to the above questions. The best way to demonstrate how you can solve their problem is by telling them exactly what they are in for through the first 2 slides.
Summarize your solution in a brief and concise manner from the very beginning. Let them know what certain aspects of your solution will help them achieve their business goals. This will keep your clients engaged with the rest of your business proposal presentation.
3. Follow a Seamless Structure
A business proposal structure will sketch how your presentation will run. Having a robust and seamless structure will help you navigate your presentation much easier. This will also prevent you from missing some important messages and so that your thoughts won’t get easily rambled.
There’s no right or wrong structure. It actually depends on how you want to tell your message across your potential clients. Here are some common elements requested in a business proposal:
Statement of problem, issue, or job at hand
Strategy or approach to solving the problem
Company services and qualifications
Cost, payment, and any legal matters
4. Use Compelling Visuals
Instead of writing a lengthy paragraph or text-loaded slides, break down your ideas into simple words or phrases. Then, accompany your slides with impactful images. Photography is a powerful tool to enhance any dull slides and deliver more striking messages.
As much as possible, just keep one photo for each slide or for each point you want to relay. Too many images can also be distracting. Remember, images are just supporting materials to your main content. They act as attention-grabbing elements and will keep your contents more memorable.
5. Adopt a Consistent Color Palette
Color immediately tells you about your brand and distinguishes you from competitors. It is ideal to use your branding colors. If in case, you only have one color to use, create a color palette of at least 3 colors to work with. It should be complementary to your brand and must be consistent throughout the presentation.
If you’re unsure which color palette to use, Coolors can help you explore and generate the right color combinations. Although, most business proposal PowerPoint templates already have a built-in color palette that you can use. The key is to align it to your brand’s main color.
6. Be Mindful of Contrasts
Contrast is a crucial design element when learning how to make a business proposal PowerPoint presentation. It plays a vital role in text legibility. There are certain colors that don’t contrast well like pink on the background and yellow for the text. Ensure that you have enough contrast between the background color and the opposing text color.
Text legibility is also a priority when using an image as a background. A pro tip is to add a black overlay on your text with 50% transparency. This will cast a shadow on your text, becoming much easier to read.
7. Allow White Space
It’s fun to include different design elements into your business proposal presentation to make it more attractive and compelling. However, you also need to give some room for your business proposal PPT to breath.
Designs are effective when they are used at a minimum. Overdoing it will just make your business proposal PPT to get cluttered and harder to digest. Adding some white spaces or negative spaces into your presentation is a good aesthetic composition.
Line breaks add more white space, which gives readers’ eyes a break before going to important messages. This allows them to absorb the information better. To add more white spaces, you can use numbered lists and bullet points to your slides.
8. Prepare Proper Typography
How you visually deliver your content will also matter. This is where typography becomes a crucial element on how to make a business proposal. You should establish a typographic hierarchy that will help you organize your content better. For example, you should have various font size and font family rules for headings, subheadings, body copy, etc.
This will help you differentiate certain ideas and body of thoughts easily. If all of your contents have the same font family and size, this will easily ramble the messages that you want to relay. With hierarchy, your contents are quicker to scan and read.
9. Apply Varied Slide Layouts
Variety of slide layouts is also important on a business proposal PowerPoint. Having just one slide layout across your presentation will make it dull and boring. Make sure to excite your audience by using varied slide layouts for different ideas or sections.
10. Overcome Text Overload with Iconography
Because a business proposal PPT is mainly for visuals, you have to significantly reduce the number of texts compared to the main business proposal document. The business proposal PowerPoint is designed as your guide when presenting and not as a full quotation document.
The use of iconography will help you lessen the number of texts in your PowerPoint. This will also help you relay your ideas much faster. Remember to align the icons to your brand and they should all be uniform in style.
11. End with a Winning Call to Action
Lastly, close your business proposal presentation with a compelling call to action. You’re proposing because you want your audience to take specific actions at the end of the presentation.
With this, make sure that your audience knows what to do next. As much as possible, keep your call to action direct to the point and clear enough to comprehend. Don’t forget to set timelines and expectations for follow-ups.
5 Top Business Proposal PowerPoint PPT Presentation Templates
Designing a beautiful and compelling business proposal PowerPoint can be touch, especially if designs are not your forte. Luckily, there are already highly customizable business proposal presentation templates to help you with this pressure.
Here are 5 top business proposal PPT templates that you can use or draw inspiration from:
Proposal PowerPoint is a clean and scalable business proposal PowerPoint template with striking colors and graphics.
Suitable for: eCommerce, product promotions, enterprise accounts.
Minimal Proposal is a creative and multipurpose template with a minimalistic feature and professional finish.
Suitable for: Banking, finance, and IT industries.
Project Proposal PowerPoint Template is intended to make a highly data-driven presentation a much visually appealing one.
Suitable for: In-house special projects, small and medium businesses.
Business Proposal PowerPoint Template has grand and bold designs to help your proposals stand out.
Suitable for: All types of industries, small or large enterprises.
Pro Business Proposal Template – (PPT) is intended for traditional style seekers. It has a good balance of professional and modern designs.
Suitable for: Companies with traditional style but also want to amp up their game.
Hundreds of Business Proposal PowerPoint Templates on Envato Elements
If you’re creating business proposals quite often you should consider Envato Elements. It’s a one stop shop for all your creative needs. Access hundreds of business proposal PPT templates, images, graphics and all sorts of design assets for a low monthly fee. So far, Envato Elements gives you access to a library of over 1.2 million digital assets.
If you prefer to buy one time, check an ever growing collection of professional business proposal templates on GraphicRiver.
Any good business proposal is accompanied by a powerful business proposal PowerPoint. If you want your message to be more impactful, ensure that you have followed our above guide on how to make a business proposal.
There’s a wide range of business proposal PowerPoint templates from Envato Elements that you can get inspired with or get you already started. If you want to explore more, there are also some good selections on GraphicRiver.
But, above all, it won’t be as effective without understanding who your prospective client is. Knowing what their needs are and how your solution could help them are the two foundations of a compelling business proposal presentation.
First posted here: Envato Tuts+ Tutorials
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